When an NGO approaches solving a
problem, they can pursue the following structure:
Gather information on the issue
What exactly is the problem?
What is causing the problem?
Who are the
persons/organizations responsible (for e.g. it could be a particular
department of the government/an
industry)?
What are the
consequences going to be? Assess magnitude, quality and prevalence.
What are the
alternatives/possible solutions?
How much would
they cost? Is it better to invest the money in other projects?
Talk to people
in the community to hear different views that will enable a holistic view of
the issue.
Talk to people
who are in-charge and hear their side of the issue. Tell them about the
problems that you see.
You may be able
to work towards solving problems together if you do not see yourself as
hostile parties.
Connect with
people to increase awareness
Ask older,
influential or respected people in the community to address public gatherings.
Use the media
(newspapers and the internet) to generate interest, communicate the facts
and discuss options.
Write polite,
succinct articles for magazines and newspapers identifying the issues.
Include people
from diverse backgrounds, so that your organization is not linked with any
particular political party or
religious sect.
For fundraising
purposes, let people know why funds are needed and how they will be
used. Transparent and detailed
accounts are imperative to build trust.
Link up with
other NGOs to maximize the effect of the effort.
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